Bethan Jones has sewn from the time she was old enough to hold a needle. She was inspired by her mother, an accomplished seamstress.

Bethan studied Fashion and Design at Carmarthen Art College and went on to Dewhirst where she became its Technical Executive. Later at Marks and Spencer, she was Head of Garment Technology for two of its Womenswear brands.

Specialising in the clothing industry, she worked with a range of fabrics from heavy denim to fine silks giving her an invaluable insight into tailoring.

In 2012 Bethan returned to Wales to realise her dream of creating her eponymous brand and opening her first boutique in her home town of Carmarthen.

Within a few years, Bethan opened her second boutique in Cowbridge and now has a loyal following of clients.

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